Content marketing or promoting your blog posts can’t
be ignored. Writing quality content isn’t easy. You need to devote
loads of time in research and collecting the required data. Not only
that, sometime you need to put your money too to generate killer
content.
BUT:
- Are you getting the worth of your time and money?
- Are you promoting your content, the right way?
Note: Only Social media promotion can’t give you success. Do whatever needed to deliver your content to the targeted audience.
Promoting content means being highly active on Social media, blogging communities and other places.
If
you are not getting traffic to your blog, you must need to know the
best strategies to promote your blog posts. So, here the question is:
How To Promote Your Blog Posts?
There
are many experts with different content marketing strategies. What will
be better than learning form those experts directly.
I requested
to 8 influential bloggers to share their content marketing strategies
with BTT readers so that we all can learn directly from them. And I’m
grateful to these big personalities for their quick response.
So, here are the best Content Marketing tips by Experts:
#1 - Ryan Biddulph
Getting
more traffic is a karma thing. To get value in the form of more traffic
give value in the form of: creating helpful posts, aggressively
promoting other authority bloggers, and commenting in depth on authority
bloggers websites.
Think of it this way: to GET you must GIVE.
This is why promoting authority bloggers aggressively is a quick, easy
and painless way to drive traffic to your site. It’s the Golden Rule, or
karma, at play.
Whatever you wish to get,
give out freely. If you want blog visitors help other people get blog
visitors. If you want to make money through blogging help other bloggers
make money through blogging.
As for creating helpful posts to
drive traffic the way to do this is to write, write and write some more.
Even if you don’t publish posts daily you’ll want to write at least 30
to 60 minutes daily. The more you write, the more skilled you’ll become
at writing, and the more traffic you’ll attract.
If
you don’t have 30 to 60 minutes daily to devote to writing, shift your
priorities. Become a blogging dynamo by writing like a champion. I’ve
published over 3400 posts to my old blog and will publish 1 in-depth,
thorough post every 1-2 days to my new blog. Why? Well, I like living in
Fiji, in paradise, and I want my blogging buddies to do the same. It’s
all about finding your emotional driver, the reason which pushes you to
follow the simple, practical tips which will bring you blogging success.
As
for blog commenting I’ve used a few strategies, but the best by far is
to comment only on authority sites in your niche, and to treat comments
like content. Write 2, 3 or 5 paragraphs. Anybody can do it. Think about
publishing a mini-guest post. This ensures that serious readers of the
blog, who scan comments and are looking for new blogs to follow, will
find you. Even if you’re the last commentator out of 100, take logic out
of the equation, and remember that karma, or Golden Rule scenario,
again and again. You WILL drive traffic when you add value to authority
blogs from your niche through in-depth, comprehensive commenting.
Blog commenting is a strategy that can bring hungry new readers to your blog.
#2 - Mi Muba
Earlier
the role of on-page SEO was so bigger to promote your post but now
after a lot of changes in search engines criteria to welcome a post
off-page SEO has replaced it.
On-page SEO doesn’t die, but it got secondary position while the main boost to your blog post is off-page SEO.
But,
here again, a big change occurred. Earlier off-page SEO meant the huge
numbers. Huge number of back links with whichever way you could have
acquired they worked well to boost your posts PR. But now quality rules
the roost.
So to
promote your blog post you should keep following the on-page SEO rules
without any over-smart move and do robustly off-page SEO without any
compromise on quality.
It means no cheap, tricky,
purchased or grabbed back links. Just focus on quality of your contents,
on-page & off-page SEO and social media optimization will boost
your post gradually but permanently.
#3 - Nirmala Santhakumar
- Every blog post has
self-promotion ability. Yes, if you select proper keywords related to
the title of the post and include them at appropriate places in good
quality content with its substitute words (Synonyms), then they would
have self-promoting capacity. This is my basic blog post promotion
method.
- Social media and social bookmarking promotion comes next.
- After this, I used to take part in famous blogging communities to shout about my blog post.
- Connecting
with influential bloggers would help a bit in this matter. If they
mention or like, tweet and +1 your post, your blog posts would get
elevated.
- Having good relation with other bloggers, blog commenting, using attractive images and building email list with targeted audience are some of the upright blog promotion tips.
- Try to use automation tools like buffer, Doshare and Justretweet to spread your blog posts when you feel tired or busy.
#4 - Kulwant Nagi
I
always share my articles on Facebook, Twitter and Google Plus. By doing
this I bring my articles in front of my regular readers, so they land
on article and start sharing it.
I have decent number of subscribers on my blog, so when I write an important article, I broadcast mail to all my subscribers.
In
short – the very first step to promote your blog post is – build
readership of your blog first. Once you are a known authority in the
industry, people start sharing your stuff automatically.
#5 - Anil Agarwal
There
are lots of thing you can do to promote your blog posts. First of all
you should keep it as the first post on your home page for decent amount
of time so that it received the much needed exposure. It will help your
post in receiving more social shares and comments.
Then you
should also share your posts on your social networks of interest. You
can even think of asking some of your friends and fellow bloggers to
share your posts on their social networks. You should leave comments on
some of popular blogs in your niche with the post you want to promote
and do some guest posts to send more targeted traffic and links to your
posts.
#6 - Atish Ranjan
There
are many ways you can follow to promote your blog posts. I am not sure
if my tips fall into expert category and work for you too but these ways
are working great for me and are worth trying. Here are those:
#1 Write comments on CommentLuv enabled blogs just after posting a blog post on your blog
Blog
commenting is surely not the best way to promote but if you do as I am
suggesting, believe me you will get the good number of comments, shares and engagement on your each blog posts.
My
idea is, when you publish a blog post on your blog, you need to expose
it to others, right? And to do that if you post comments on commentluv
blogs, you would be able to show the link of your last post.
This
way your post title will be seen by that blog’s audience and admin, if
they find the topic interesting there are chances that they come to your
blog to read the post.
Bonus tip: Write
attractive post titles because while posting comment link’s anchor text
shows the title of your post in comment section.
See the screenshot below to understand the idea in better way:
#2 Make use of your social assets
Make use of
your social assets such as Facebook fan page, Twitter handle, Google+
brand page, Pinterest board etc. After posting your blog post, do share
the article on your social assets with some intro text.Intro text is
must because it is the one which create curiosity in the audience to
visit the link or re-share. Just sharing link doesn’t work well.
#3 Share other’s blog posts:
This
is somehow like Give and Take policy. If you share other’s posts on
social media, they would likely to share yours as well. This process
might be slow as many people don’ notice who all are sharing their posts
but gradually they notice the consistent shares you do, then they start
sharing your posts as well.
#3 Set proper time for email Delivery:
Set
a good timing for your email delivery. If you deliver emails when your
audience is sleeping and till they wake up and open their emails, many
more emails reaches to their mailbox pushing your email backward. So,
set a proper time when you think your audience be active and if they get
your email during that time, there increase the chances for your email
to get opened.
#4 Use better images in Blog posts:
Using
attractive images allows you to grab a good chunk of traffic from
Pinterest and stumbleupon. I am doing the same for many of my posts and I
am getting very good results.
#5 Use powerful words in the post to make it more shareable:
Above
ways are the things you can do to promote your post but you should do
something with your blog posts that make it more shareable.Make use of
the word “
FREE”, “
Ultimate list of”,"
How I got my first $1000" etc. This kind of words and phrases make the post attention grabbing and shareable.
#6 Run contests:
Contests/giveaways
are being shared by most of the audience visit to your blog. They do
this to win the contest. This can help you promote your whole blog
because once people come to your blog and share the contests/giveaways,
other people get to know about your blog, hence increase in audience
which can result into more shares and engagement on the blog.
We at Bulletin.com.ng, do run many giveaways and we notice that we get new visitors and so many shares.
#7 - Sam Adeyinka
Chris Brogan once said, “Creating blog posts should be a 20% thing while promoting the posts should be 80%.”
In that light I take promoting my content seriously and that’s what has gotten me out very quickly.
Not to talk too much, here are some of the ways I promote my contents:
#1 Social Networking Sites:
Social Medians is one thing that cannot be overlooked in this jet age.
Constantly, more people are getting on this networking sites and being on them is actually a no-brainer.
You
know I’m talking about the likes of facebook, twitter, linkedin,
google+, Triberr, reddit, stumbleupon and several in their millions.
#2 Syndicating Sites:
The first one that comes to my mind here actually is Kingged.com.
Did I mention it’s the coolest of it’s kind? You could even make money
from simply being active and posting meaningful and valuable comments.
Bizsugar is one other cool syndicating sites I can’t do without.
Klinkk, Blogengage, GetBlogtraffic, List.ly, Storify, and lot more.
#3 Blog commenting:
I
can’t do without this one. Know why? One of the things I love about
blogging is meeting and relating with people and the best way for me is
by commenting on other bloggers blogs.
I comment on at least 20
blogs every single day, be it dofollow or nofollow blogs, I don’t care
about, not even about the backlinks. All I care is relating with the
owner of those blogs and starting a lasting relationships with them.
Blog commenting is a surefire way to achieving quick success.
I
can actually continue listing several other ways I promote my blog
posts but these are some of the key things I do to get my blog posts in
front of my target audience.
#8 - Aditya Nath Jha
Content marketing, what is it?
Is it just two words or something which can change the future of blogging as we know it.
Millions
of websites out there, almost 27 million articles being shared every
day, four new websites being made every second and amongst all of these
websites how will yours stand out?
HOW?
You need
to have a unique voice of your own in order to get heard. By voice I
mean a unique online presence, such a high level of authority that
whenever people read your content they know that very moment that it is
you.
Developing such an authority needs you to market your content
to as many online portals as possible which already have a high level
of audience interaction and exposure.
What can be the action plan for your content marketing strategy?
These following points are not to be ignored for any successful content marketing strategy, especially in this time and age:
#1 Getting a blog setup:
A
blog which revolves around your service and your company’s core ideals
can boost readership and independent signups for your service!
#2 Email lists are still in:
Despite
rising usage of social media and other forms of communication, Content
marketing is still mostly reliant upon Emails. This is mainly because
emails generate the highest leads and give the best conversion rates.
#3 Use professional communities for building networks:
Google+
and LinkedIn are the places to be in if you are a content marketer. You
can find likeminded business owners on both the platforms and this
makes getting your content out in the open much easier.
#4 Do it yourself:
For
sure there are people who can write awesomely present out there. But no
one understands your business and services as much as you do. So try
and keep the content writing part under your guidance or within your
reach to make sure the right message reaches your target audience!
#5 Build an inclusive strategy:
Now that it’s proven that content marketing can benefit your search engine optimization
efforts as well as your social media marketing strategies so you must
focus more on getting your content out there. The right people will find
you at the right time, just make your content accessible and readable
and most importantly visible everywhere!
Summary:
- Promote others's content
- Share your posts on Social Media and blogging communities
- Use automation tools like Buffer, Doshare, JustRetweet etc.
- Start building your email list
- Comment on Authority blogs
- Connect with influential bloggers
- Run Contests/Giveaways on your blog
- and, keep writing high-quality content on your blog.
